Practice Paying Attention, by Rob Walker.

Apply what you’ve learned to invent your own creative ways of noticing.

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The Art of Noticing

Simple and uncommon exercises to reveal what’s hidden in plain sight.

In The Art of Noticing, Rob Walker—a journalist, author, and educator—invites us to attend carefully and playfully to everyday curiosities that most of us tend to overlook.

“Fending off distraction isn’t quite the same thing as making the most of our attention.” By engaging the senses, Rob says, we can enrich our daily lives with meaning, boost creativity, and even “reframe the way we take in the world.”

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Rob Walker is a journalist and author. He is a longtime contributor to The New York Times, and a columnist for Fast Company. His recent books are The Art of Noticing, and Lost Objects, co-edited with Joshua Glenn. He is on the faculty of the Products of Design program at the School of Visual Arts. You can find his newsletter at robwalker.substack.com.