The War for Your Attention, by Rob Walker.
Fighting back—and winning—is achievable, important, and actually enjoyable
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The Art of Noticing
Simple and uncommon exercises to reveal what’s hidden in plain sight.
In The Art of Noticing, Rob Walker—a journalist, author, and educator—invites us to attend carefully and playfully to everyday curiosities that most of us tend to overlook.
“Fending off distraction isn’t quite the same thing as making the most of our attention.” By engaging the senses, Rob says, we can enrich our daily lives with meaning, boost creativity, and even “reframe the way we take in the world.”
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Rob Walker is a journalist and author. He is a longtime contributor to The New York Times, and a columnist for Fast Company. His recent books are The Art of Noticing, and Lost Objects, co-edited with Joshua Glenn. He is on the faculty of the Products of Design program at the School of Visual Arts. You can find his newsletter at robwalker.substack.com.
Author: Richard L. Fricks
Writer, observer, and student of presence. After decades as a CPA, attorney, and believer in inherited purpose, I now live a quieter life built around clarity, simplicity, and the freedom to begin again.
I write both nonfiction and fiction:
The Pencil-Driven Life, a memoir and daily practice of awareness, and the Boaz, Alabama novels—character-driven stories rooted in the complexities of ordinary life.
I live on seventy acres we call Oak Hollow, where my wife and I care for seven rescued dogs and build small, intentional spaces that reflect the same philosophy I write about. Oak Hollow Cabins is in the development stage (opening March 1, 2026), and is—now and always—a lived expression of presence: cabins, trails, and quiet places shaped by the land itself.
My background as a Fictionary Certified StoryCoach Editor still informs how I understand story, though I no longer offer coaching. Instead, I share reflections through The Pencil’s Edge and @thepencildrivenlife, exploring what it means to live lightly, honestly, and without a script.
Whether I’m writing, building, or walking the land, my work is rooted in one simple truth:
Life becomes clearer when we stop trying to control the story and start paying attention to the moment we’re in.
View all posts by Richard L. Fricks
The Pencil Driven Life 