What Would You Do If Money Were No Object? Alan Watts on the Life of Purpose

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One key question for breaking free of consumer culture’s hamster wheel.

BY MARIA POPOVA

British philosopher and writer Alan Watts (1915–1973), author of the cult-classic The Way of Zen, played a key role in popularizing Eastern philosophy in the West, like John Cage had done, in the middle of the 20th century. In this short remix video, a fine complement to this omnibus of wisdom on how to find your purpose and do what you love, Watts asks the seemingly simple question of what you would do if money were no object:

If you say that money is the most important thing, you’ll spend your life completely wasting your time: You’ll be doing things you don’t like doing in order to go on living, that is, in order to go on doing things you don’t like doing — which is stupid!

Pair with Watts on money vs. wealth.

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Author: Richard L. Fricks

Writer, observer, and student of presence. After decades as a CPA, attorney, and believer in inherited purpose, I now live a quieter life built around clarity, simplicity, and the freedom to begin again. I write both nonfiction and fiction: The Pencil-Driven Life, a memoir and daily practice of awareness, and the Boaz, Alabama novels—character-driven stories rooted in the complexities of ordinary life. I live on seventy acres we call Oak Hollow, where my wife and I care for seven rescued dogs and build small, intentional spaces that reflect the same philosophy I write about. Oak Hollow Cabins is in the development stage (opening March 1, 2026), and is—now and always—a lived expression of presence: cabins, trails, and quiet places shaped by the land itself. My background as a Fictionary Certified StoryCoach Editor still informs how I understand story, though I no longer offer coaching. Instead, I share reflections through The Pencil’s Edge and @thepencildrivenlife, exploring what it means to live lightly, honestly, and without a script. Whether I’m writing, building, or walking the land, my work is rooted in one simple truth: Life becomes clearer when we stop trying to control the story and start paying attention to the moment we’re in.

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